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December 17, 2007

Game merger mania?

Video games | World of dealcraft |

This is a link to a recent story in the Economist about the impending merger between Activision and Vivendi (who produces World of Warcraft). The story describes the trend toward more mergers and consolidations and reasons why they are happening. I thought the following quote by Activision's leader was particularly interesting:

"World of Warcraft” is really “a social network with many entertainment components,” says Mr Kotick."

Posted by Rovy at December 17, 2007 12:38 PM